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 EMPLOYERS DIRECT INSURANCE COMPANY LAUNCHES NEW WEBSITE Agoura Hills, CA – September 14, 2006 – Employers Direct Insurance Company, a direct writer of California workers’ compensation insurance, today announced the launch of its new enhanced website especially developed for current and prospective customers. The new design at www.employersdirect.com was created to enhance navigation and content features for current policyholder customers and also educate prospective customers about the value of purchasing workers’ compensation insurance from a direct writer. Currently, most California business owners purchase workers’ comp insurance from independent agents or brokers, who, in turn, place their risks with carriers with whom they have commission compensation arrangements and other perks. As a direct writer, Employers Direct’s policyholders are its customers. For carriers that sell through the independent agency system, middlemen-agents and brokers are their customers. “This fundamental difference required a completely different approach to web development and content,” explained Debbie Laskey, Public Relations and Corporate Communications Manager of Employers Direct Insurance Company. Insurers who sell through the Independent Agency System must develop websites that meet the needs and requirements of their customers – agents and brokers. As a direct writer, Employers Direct has developed a website that features helpful materials, tools, and content intended for the benefit of its customers – its policyholders – and prospective customers. Content includes service capabilities, testimonials, case studies, workers’ comp news, frequently asked questions, legislative and advocacy updates, financial strength details, and more. The website also provides advanced interactive tools that allow prospects to provide specific information, hit enter, and request a quote. Visitors can also contribute to a workers’ comp Blog, which will be hosted by Mark Webb, Vice President of Governmental Affairs for Employers Direct Insurance Company. “As our industry has changed during the last few years, so has our need to provide more up-to-date information for both policyholders and prospects,” explained James E. Little, Chairman/President & CEO of Employers Direct Insurance Company. “We have studied the market, and with a talented team of marketing and technology experts, we have implemented a website that more appropriately addresses the needs of our California business owner/manager visitors.” In addition, links are provided for policyholder login to the Policyholder Claims and Information Center, where policyholders have 24/7 real-time access via a secure portal to loss runs, claims history, and policy information (except during times of scheduled maintenance). Other resources available to policyholders include a Loss Control Safety Resource Library and Claims Brochures. About EMPLOYERS DIRECT INSURANCE COMPANY Employers Direct Insurance Company is California's only specialty direct writer of workers' compensation insurance. Founded in 2002, Employers Direct has been widely accepted by business owners throughout California as a result of providing highly competitive rates, claims services designed to fight fraud and abuse, and loss prevention services that assist employers to create safe work environments. As a newer company, Employers Direct is unburdened by legacy systems and takes advantage of the latest technology to provide its customers with 24/7 access to all policy and claims information via a secure Internet portal. Employers Direct is proud that a growing number of California’s best-run privately-held companies count themselves as policyholders. Niche industries include hotels, restaurants, golf and country clubs, new car dealers, food processors, manufacturing companies, specialty supermarket chains, and retailers. At the end of 2005, Employers Direct Insurance Company had more than $150 million in written workers' compensation premiums. Visit Employers Direct online at www.employersdirect.com. CONTACT: Employers Direct Insurance Company Debbie Laskey Tel: 818.575.2709 dlaskey@employersdirect.com |
